14 AUG – 14 SEP 2026 · RABI AL-AWWAL 1448 HIJRI
14 AUG – 14 SEP 2026 · RABI AL-AWWAL 1448 HIJRI
NASIM AL-RAHMA · ABOUT THE CAMPAIGN
Health tourism connects people to care across borders. With that reach comes a responsibility: to make sure compassion travels as freely as patients do.
14 AUGUST – 14 SEPTEMBER 2026 · RABI AL-AWWAL 1448 HIJRI
00 | FOREWORD
Nasim Al-Rahma (Breeze of Mercy) is HTDC’s international healthcare campaign built on that conviction. It is launched during the blessed month of Rabi Al-Awwal, the birth month of the beloved Prophet Muhammad (PBUH), a time associated across Muslim cultures with mercy, compassion, unity and service to humanity.
Alongside the economic growth of health tourism, a commitment to social responsibility is both an ethical necessity and a strategic foundation for international trust and lasting partnerships. Nasim Al-Rahma gives healthcare providers, governments and medical tourism stakeholders one platform to deliver equitable, dignity-centered healthcare beyond borders.
For one month, hospitals, medical centers and medical tourism companies open part of their capacity to international patients on preferential terms, and extend a hand to patients in need. Healthcare excellence and humanitarian purpose move together.
Health Tourism Development Center of Islamic Countries (HTDC)
THE CAMPAIGN AT A GLANCE
Campaign Period
14 August – 14 September 2026
Occasion
Rabi Al-Awwal 1448 Hijri
Scope
International · One month
Organizer
HTDC
Who Takes Part
Providers, facilitators & health authorities
Pre-Registration
www.htdcenter.com/nasim
01 | THE MEANING
نسيم الرحمة
BREEZE OF MERCY
Nasim Al-Rahma means “Breeze of Mercy”. The name reflects the spiritual and ethical essence of Rabi Al-Awwal, a month that commemorates a legacy of healing, compassion and service to all humankind. It describes the campaign itself: a gentle yet powerful movement of mercy, reaching patients in need wherever they are.
01
Flowing, wind-swept strokes: mercy that moves gently and reaches far, regardless of nationality, belief or economic status.
02
An Islamic quatrefoil that opens in every direction — care offered across borders, to all humankind.
03
At the heart of the mark, the new moon that opens Rabi Al-Awwal, the month this campaign honours.
02 | HTDC’S SOCIAL RESPONSIBILITY FRAMEWORK
Nasim Al-Rahma invites medical centers and medical tourism companies to dedicate part of their service capacity, for the campaign period, under special humanitarian conditions.
01
Offer specialized medical and healthcare services to international patients under special conditions and preferential pricing.
02
Allocate a portion of campaign revenue to support patients in need — especially local patients — financing medical, diagnostic, pharmaceutical or rehabilitation needs.
OUR PRINCIPLES
Voluntary
Every organization chooses how it takes part.
Transparent
Clear terms, agreed in writing.
Ethically Governed
Run under HTDC’s social responsibility framework.
CSR-Aligned
Contributions fit each partner’s CSR strategy.
03 | REPUTATION
Participation in Nasim Al-Rahma contributes directly to:
Trust-Based Brand Positioning
A reputation built on action, not advertising.
Storytelling & Media Visibility
Positive institutional stories worth sharing with media and stakeholders.
Patient Loyalty & Advocacy
Long-term loyalty from patients who remember how they were treated.
International Goodwill
Stronger partnerships and goodwill across borders.
Humanitarian engagement becomes a brand asset, reinforcing authenticity and resilience.
04 | PARTICIPATION
Nasim Al-Rahma is open to every organization that shapes the patient’s healthcare journey — from the first consultation to recovery.
Hospitals, Clinics & Medical Centers
Medical Tourism Companies & Facilitators
Diagnostic, Rehabilitation & Wellness Institutions
Government Health Authorities
Humanitarian Organizations
Specialties in focus: Cardiology · Oncology · IVF & Fertility · Hepatology · Orthopedics · Cosmetic & Bariatric · Nephrology · Neurology
05 | HOW TO JOIN
Three steps: submit your organization’s details through pre-registration, the organizer reviews your application, and qualified applicants sign an official Participation Agreement to become approved participants.
event@htdcenter.com | WhatsApp: +968 9273 1917
