About the Event

01 | About the event

Where Healthcare Leaders, Investors & Top Brands Meet.

The Health Tourism Development Center of Islamic Countries (HTDC), in collaboration with governmental and non-governmental organizations and international professional associations, is organizing the second edition of Global Med Brands, focused on branding, international marketing and investment development in the health and wellness industry, from 10 to 12 May 2027 in Istanbul, Türkiye.

The event is an international platform that brings together leaders and key players of the health and wellness industry, from executives of major healthcare holdings, hospitals and specialized centers to investors, government representatives, specialized departments of ministries of health and tourism, professional associations and international stakeholders. Its aim is to develop international markets, exchange knowledge and technology, and shape sustainable cooperation, joint investments and strategic partnerships.

The program opens in November 2026 with a series of online sideline panels, including the specialized Growth Talks and the regional Global Med Brands Spotlights. Alongside them, MedTour Connect Matchmaking, the event’s dedicated B2B matchmaking and networking platform, identifies cooperation opportunities and arranges targeted meetings ahead of the event. In Istanbul, these connections are completed through the congress, the specialized exhibition, in-person B2B meetings and professional visits to hospitals and healthcare centers.

A flagship program of this edition is the GMB Boardroom, an exclusive meeting of senior executives of major private healthcare holdings, focused on joint investment, inter-group cooperation, large-scale procurement and the exchange of management experience.